Concept Development for Attractions
Creating the Future of Guest Experience
At GLS, we turn visionary ideas into feasible, operational concepts. Our Concept Development service helps attraction developers, theme parks, and investors bring new leisure experiences to life through creativity, technical knowledge, and strategic planning.
From first sketches to technical outlines, we align creative storytelling with engineering feasibility and budgetary control.
What We Offer in Concept Development
Our multidisciplinary team supports you at every stage of early-phase development:
- Creative ideation and experience design
- Technical feasibility studies
- Spatial planning and visitor flow mapping
- Budget forecasting and phasing strategy
- Thematic direction and storytelling concepts
- Early engagement with regulatory frameworks
We create concept briefs that can be used for internal alignment, investor materials, or further engineering development.
Why Choose GLS for Concept Development?
Deep industry insight
We understand what makes an attraction both memorable and operationally sound.
Technical + creative
Our team bridges the gap between storytelling and engineering.
Global perspective
We develop concepts for a wide range of environments, from urban settings to remote destinations.
From Vision to Blueprint
Whether you’re planning a permanent leisure icon or a modular pop-up attraction, we help shape the vision into a practical, build-ready plan. Our conceptual groundwork sets the tone for successful execution.
Our approach blends imaginative thinking with real-world constraints — ensuring that every attraction concept is not only inspiring, but also buildable, sustainable, and operationally sound. From the earliest phases, we work with your stakeholders to ensure technical alignment, cost-efficiency, and regulatory feasibility.
Let’s Shape Your Concept
Want to explore the potential of your idea with experts?
GLS is ready to turn imagination into action.
Related topics
Frequently asked questions
What does concept development involve for leisure attractions?
Concept development includes creative ideation, early-stage technical planning, feasibility studies, thematic direction, and aligning design with operational goals.
Do you create visual concepts or full technical drawings?
We provide both visual concepts and technical pre-designs. For detailed engineering, we collaborate with design firms or work with your preferred partners.
Can GLS help assess the feasibility of a new attraction?
Yes. We evaluate technical, operational, and financial feasibility based on location, regulations, infrastructure, and ride complexity.
Where can GLS operate?
We operate globally. GLS has successfully completed projects in Europe, North America, Asia, the Middle East, and Australia. Thanks to our international logistics partners and regional knowledge, we can handle shipping, customs clearance, and local workforce coordination in most countries. Our offices in Switzerland and the United States allow us to stay flexible and responsive across time zones.
Do you work on temporary or mobile attractions as well?
Yes. We design for both permanent and mobile attractions, taking into account transportability, assembly time, and site conditions.
How early should we involve GLS in our attraction planning?
Ideally during the pre-design or concept phase. This ensures seamless technical alignment, budgeting accuracy, and regulatory foresight.
Can you develop attractions from scratch or improve existing ones?
Both. We support new attraction development from the ground up and help optimize or reimagine existing experiences.
Do you offer support with business cases or investor materials?
Yes. We can contribute high-level outlines, concept visuals, and technical details for investor decks, pitch materials, and public planning submissions.
Ready to talk?
Get in touch with us
GLS SERVICES AG
Schuetzenwiese 8
9451 Kriessern SG, Switzerland
Phone: +41 71 556 55 50
GLOBAL LEISURE SERVICES LLC
1013 Centre Road, Ste 403S
Wilmington, DE 19805
United States of America
Phone: +1 228 235 9141
Our Team and subsidiaries
are represented in the
following regions:
Europe | Switzerland
North America | U.S.A.
Latin America | Mexico
Africa | South Africa
Middle East | U.A.E. Dubai
South East Asia | Malaysia
China | Shanghai